Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth of artificial intelligence-driven algorithms and predictive analytics that offer up information, goods, and services to customers. The popularity of private label goods and products from companies like Brandless and others that seem to eschew marketing also seems to make the argument for less marketing, rather than more. But marketing is and should not be executed merely through tactical functions of acquiring and retaining customers, as many companies practice it today. The search, content, and loyalty campaigns that most managers call marketing these days are common downstream tactics for generating or maintaining awareness or repeat purchase; the full, business-growing power of the marketing function comes way upstream -- from creating markets.

"I'm sorry George, I'm afraid I don't have an answer for that!" Recently I overheard my 6 year old son, George asking Siri if she had a willy. For those of you not familiar with either small children or colloquial English, try it yourselves, and see what happens! We will no doubt all have seen the amazing demo from Google and, whether it was as'real' as Google made out, this tech is coming. Microsoft also have one just in China for now, but again it looks amazing.These two tech giants are investing big and your future workforce i.e.

While enterprises are building businesses around Artificial Intelligence, Machine Learning and even Robotics at an alarming rate, there is speculation among masses about the risks involved. Several headlines abound about how technology and automation are snatching jobs from humans. At the same time, we do not highlight facts that so many startup companies working on these niche technologies are creating new jobs. Technology Leaders like Microsoft, Amazon, Google and IBM are investing heavily as well as hiring at a fast pace from top educational institutes. The fears are spreading beyond concern over blue-collar jobs.